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Honesty app Sarahah is becoming a self-esteem machine

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On the page of any Sarahah user, you’ll find a simple prompt: “Leave a constructive message :)”. The flashing cursor, trapped in a text box, invites you to pour whatever thoughts you have about that person, good or bad, into an anonymous feed. Your deepest, realest thoughts, ready to be delivered, guilt free.

Sarahah, created in Saudi Arabia by Zain al-Abidin Tawfiq, has become a full-blown fad, taking over the feeds of Twitter and Facebook. The service, named for the Arabic word for “honesty,” quickly became a hit following its launch overseas in February, with BBC reporting more than 20 million users in a matter of weeks. Following its launch in June on the App Store, it rose to the top free app. Sarahah bills itself as a way to…

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